Monday, September 19, 2011

Advertising overload?

Everyday we as a society visit million of websites.  What we often don't notice though is all the advertisements we are viewing. Companies pay marketing agencies and websites billions of dollars a year to "get their name out there".  Complete the following two tasks focused on this topic.

1.  Go to a website you find interesting (post a link to this blog).  Look through the page and take note of the advertising.  How many ads are on the homepage? (post this in your response)  Had you ever noticed them before?  Do you use any of the products that are being promoted?

2.  Read the following article.  Would you pay for this service?  Do you think Twitter should charge for this tracking device?  Have you ever thought about how advertising is so integrated into everything we are exposed to on a daily basis?  What is another example of this "subtle" advertising?

http://www.cnn.com/2010/TECH/social.media/11/18/cashmore.twitter.business/index.html

37 comments:

  1. 1) http://www.amazon.com/ at least 10 ads on are on the main page. yes i notice the ads on the homepage when i use amazon. Yes i have used a nook and a ipad before, but nothing else that is being advertised before.

    2) No i would not pay to have an account on twitter so that i can randomly "tweet" what I am doing. No i do not think that Twitter should charge for the tracking device. Then they will lose customers. I have noticed that everything that i go to or see almost has to deal with advertising. Whether it is just a person wearing a shirt with the name of the company on it, to a website trying to get someone to buy their product. Everything deals with advertising.

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  2. http://espn.go.com/

    Here on the espn home page I found only one advertisement for a Chevy Silvarado. I have a car and it is a Ford. I have not noticed an add like this on the webstie before. I am too busy looking at the stuff that counts- Sports!

    I would not pay to use twitter. If twitter started charging I do not think that people would use it. Subtle advertising not really sure but maybe those things above the urinals. Those are fun to read.

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  3. To look at some advertisements, I went to www.facebook.com, there is quite a few ads, I have noticed the ads before because they are always changing. SOem fo the ads were accessories, giving to children, liking some pages that may sponsor a movie or book and many others as well.
    I would not pay for this service, I do not use twitter and think that seeing how "popular" you are on the internet does not neccessarily relate to you in real life. Twitter could charge for this device but in the long runit could hurt them since other sites, such as facebook are offering it for free. Advertisement is part of our everyday life, you see it in newspaper, billboards, internet, radio, tv, everything has advertisement.

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  4. 1) http://www.bbc.co.uk/news/ You will notice only one ad one this page. Though for me I had to disable my ad blockers to see it. The product advertised was a for women's shows which I have never used.

    2)I think that twitter is really a dying websites, i also think that no one tweets about products enough for this service to warrant being charged for.
    I think facebooks advertising based on what you like and view is a much better way of going about it.
    Twitter is the weak link in the social network chain. I will never use twitter let alone pay for any service they offer.

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  5. 1.I feel that it is wrong for twitter to make company to pay 10$ per mouth. i see at lest 10 different ads on different pages. no i really did not notice them before just because i was not looking for them. yes i have used a ipad.

    2. no i would not pay for this service just because their are so many other ways to get your ads out their. no i don't they should charge for the tracking device. no i have not thought about how advertising. every thing deals with advertising.

    LaShane Wobbema

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  6. http://www.msn.com/
    On the MSN home page I found five advertisements. No I do not ever really notice them because I am not really looking for them. I only notice advertisements if I am looking for something. I do not use any of the products that were being advertised on this page. I have never used Twitter before, but I don't think they should start charging for it now. By charging for it now I think people would not use it as much. I have never really thought about the everyday exposure to advertising. But when you think about it there is advertisements almost everywhere you go. Advertising for an event that is coming up in the near future.

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  7. 1) http://www.youtube.com/ There are currently 7 ads on the main page. I notice them and I don't like them because I don't use any of the services. I have never been influenced by an internet ad on a website. I think they are a waste of money for most corporations.
    2) A major company may pay for this service, they pay out millions every year to track things like this. Why wouldn't they pay $10/month? They'd be silly not to pay for the data collected for them. Personally I would never pay for it because I have no use for it, since I don't use twitter. We see so many advertisements that we learn to block them out. Most of the larger companies just use humor in their advertisements and don't actually try to get you to buy their product. Some subtle advertising is when you buy things with your favorite brand's logo on them every time you use that item and others see it, you are doing advertising for the company. The logo on your backpack, your t-shirt, your vehicle, etc. are all advertising for the company.

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  8. http://www.nfl.com/

    This is the link to the National football league homepage. There were 6 ads ones for Pizza Hut, Fantasy Football, Staying in the game through your phone, NFL shop.com and another daily udates from NFL.com. I have noticed them before and I use fantasy football and the mobile updates through my iphone plus i also have nfl moblie which is just like this website and I found that app using this website so yes i do have used the ads before.
    If I was a huge coropration I would defintely pay for this to see my customer response to my products but for myself no i would use it at all. No there is no need to charge because it is not the standard for the industry right now, facebook set the standard at free and so to keep up Twitter will have to stay free so they dont lose support. Ads are everywhere in daily life it is crazy you can look almost look anywhere and see an ad for something. Everything now days has to do with advertising and so it is just part of our everyday lives now.
    Kyler Eubank

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  9. 1)http://www.amazon.com/
    There are at least eight ads on this page. Yes, i have always noticed the ads on this page when i use amazon. No i do not use any of the ads that are being promoted.

    2)No i would not oay for this service. I use twitter and if twitter was to start charging i would not use the site anymore and im pretty sure a lot of other people wouldnt either, so i think its best that they should not charge. There are plenty other websites that do not charge so it would only hurt their company in the long run.
    Adverstisement is seen everywhere now a days, commericails, newspapers, internet, radio, etc. Some advertisements come with deals, others that sound good have a catch to them.

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  10. !) http://www.hulu.com. Only 2 adds.No,Yes.

    2) I like what they are doing more places should do this for free. Sure they seem to lose out of a lot of money, but in advertisements alone they make a killing. I think we should just get rid of money all together in the world, but there is way to much greed in the world for that.

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  11. 1.) http://www.msn.com/ browsing through the website, there was at least 5 ads. Yes, I had noticed the ads before but tend to learn to ignore them. No, I do not use any of the product on that website that are being promoted.

    2.) No, I would not pay for the tracking device that twitter is introducing. No, I think twitter should allow this device to be free. I seems when things are free for the customers it will bring in a larger crowd of people wanting to use the service, than if they are charging. Advertising is integrated into everything we do and see. Watching a tv show, surfing the web, or even attending a sports event, you cannot seem to get away from advertising. It is apart of our daily lives whether we want it to be or not.

    -Jennifer J.

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  12. No I wouldn't pay to see who tweeted what and to see the popularity on tweets. I dont have a twitter account and I'm not really sure what it is. For businesses it would be a good idea to see the replies and popularity of their tweets, and I think it's a good idea to start out free, and then charge for the service after a while. I went to http://www.cnn.com/ and found advertisements for a new brand of lightbulbs, weight watchers, and one for a checking account. I have never noticed the ads on this site, I dont really look for them I guess. No I would never use any of the things that were being advertised.

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  13. 1. i went to youtube.com and they were advertising the new kia soul car,and the soul shuffle slam,there were like three ads on this particular site.No i have not noticed them before because they were not the things i was interested in,no i have not used any of the product advertised.
    2.Maybe i would at least try it for a few days to see how it goes and if i would consider it,no i do not think that twitter should charge for the tracking device,yes everyday i have about the way technology has more and more becoming part of our daily routine.Another site is face book they got alot of ads mostly free that is.........miguel

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  14. http://www.msn.com

    there are six ads on this website and I have watched the Sing-Off before but haven't used the rest of them. I usually notice the big ads or the ones that flash.

    I don't have a Twitter account so I don't know how it all works but I doubt people will pay for it if facebook is doing the same thing for free. I get tired of advertisements on TV and radio all the time but I can ignore them on the internet for the most part. An example of subtle advertising would be a movie I was watching one time had a typical family breakfast/lunch going on and all the food on the table came in boxes or bags that said "Great Value" on them. So I figure Wal-mart was a big sponsor in the movie.

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  15. 1) I often go to Youtube to learn different things and watch how-to videos. I have noticed the ads. They do a very good job at hiding them tho. If your looking at the information your searching for you don't notice them near as much. On youtube they flash on the videos and sometimes their's a commercial but I have never clicked on and purchased something strictly from an ad. Although I might have check out an ad to do alittle research on the item being sold, because it sounded like a good invention, an I was interested in the "how it works" aspect.

    I just watched a video and seen 1 ad and it wasn't distraction at all. If I wasn't looking for it I might have missed it.

    2)No I would not pay for this, Yes they should charge. If they took their time to come out with a computer program, they should profit somehow from their software.

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  16. 1.) http://www.swimoutlet.com/?Click=1719049&KID=6c4f60b6-241c-3509-2325-00003bc26427&gclid=CJzB07H5mqkCFRFoKgodxRksxg
    I shop on Swim Outlet frequently and when I was on the home page I noticed about 9 ads right off the bat, I have noticed them before though, and also used them to shop at other sites.

    2.) I would never pay for any social network account for my business when so many of them are free, I would just find a different website to advertise my company on. Tweeter should not charge for the first couple of months, and maybe after that they could start charging just so they can receive some kind of profit? I am not all too sure, but charging just seems kind of ridiculous when so many other sites are for free. Advertising is found everywhere, even on subtle clothing items.

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  17. http://www.hockeygiant.com/

    This website is an online store for hockey equipment and the advertisements on the site are somewhat helpful to my surprise. The ads show products that people would actually be interested in instead of scams that someone would want to avoid. Out of the six ads on the site only one of them is basically useless due to the fact that it is your every day facebook, twitter, youtube ad. The other five ads are showing the shopper sales and discounts on items that I myself no longer use, though for others, the ads may be helpful. I have noticed these ads before but have no used them.

    If I owned a company or was a marketing rep for a company I would not buy ads on the sides of sites. That area of the internet is looked at as a scam or virus waiting to happen therefore those who look at your ad think your product or reasoning for the ad is a joke. I would charge if I had a say in twitter, but if I truely did have control of a website, it would be advertisement free and that is what I would advertise in other ways. I don't often think about advertisements unless I get sick of them. They bother me a lot when they serve no purpose to me. Another example of this would be popups when you enter a website.

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  18. 1. I went to MSN.com and I found at least 5 advertisements on this page. When you click the advertistement button, you can find even more ads that you can click on. Whenever I visit msn.com I never really notice the ads and I never use any of the products or features that are advertised.

    2. I would never pay to use a social media site and I think that many people would have to agree with me. I think that Twitter should be able to charge for the tracking device but only at a small price to the people who want to advertise on this site. They should be able to make a profit, but I think that ten thousand dollars a month is a little over the top. An example of subtle advertising is when producers but products or features in movies such as Ford, Walmart, Target, or Verizon.

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  19. http://jimbelushianddannyglover.com/GLOVUSHI/Home.html
    I go on this website to keep track of what jim belushi and danny glover are up to. There are no advertisements on the homepage other than a "made on a mac" symbol and facebook and twitter like buttons. I dont use facebook twitter or macs.

    I would never pay for this because this will not benefit me in any way at all. I think twitter should definitely make people pay for this service because there are so many stupid yuppies out there that would be willing to pay for that service. I notice the constant advertising enough to train myself to ignore it. Sometimes i get tricked when the advertisement is made to look like it belongs on the site so i might accidentally click the advertisement rather than what i intended to select. I would say a somewhat subtle form of advertising that i see often is product placement in movies. And youtube, that really sucks.

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  20. 1) [http://icanhascheezburger.com/] There are 9 advertisements that I could count for other websites and the merchandise shop for lolcats. I guess I just mostly ignore advertisements. I know they're there, I just don't really look at them. But there are a couple times where they link to a shopping website that looks interesting and I go there to browse and window shop!

    2) I think starting the service for free is a great idea. As a nerd, I know there are a lot of online video games that let you play for free, but if you want extra features or to unlock certain areas or items, then you have to pay. It makes sense to me. You have to gamble on the fine line between your potential for monetary gain and your ability to charge fees. In my opinion, it is likely that people will spend money if you make them want the product enough. So the more people you can actually get to join the website, the more opportunities for consumers you create. (Because you can't sell anything to nobody.) So, the more consumers you have then the more money you can charge, the more things you can make exclusive, and the more money you can expect to put in your pocket. I think that this is the angle Twitter is taking. They just want to give people a taste, first. They want to make everyone want it. Then as soon as they commit to wanting it, start charging a fee! (Kind of like the "free trial" period companies offer.)

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  21. www.msn.com
    1) I found five advertisements on the website. When I go onto a website I don't ever really notice the advertisements unless they pop out at me.
    2) I would not pay to use twitter. If they started charging, I think they would lose some people on twitter.

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  22. 1. Well, when I was reading the article, I also was checking my email on yahoo, so that’s what I used as an example. Just on the homepage, there were three ads when I first got on, but when I got on later there were none. I noticed they are always about movies, TV shows, or vehicles. I have noticed them before, because a lot of the times they’re just taking up the whole page and they’re really annoying. And I had never used any of the products, but I have watched a few of the movies that were on there.

    2. I personally would not pay for this service because I do not use Twitter, and if I did I wouldn’t really care to know how popular my ‘Tweets’ are. If they did charge for it, I’m sure they would lose a lot of customers, so they should probably keep it free. I usually do notice how many advertisements there are, but I don’t really think about them too much because it’s usually stuff I have no interest in whatsoever.

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  23. 1. I went to youtube, and I only found like 2 ads which really surprised me. Both ads were meaningless to me. They were mostly talking about event times on different t.v. channels.
    2. I would not pay for this. As I would not use this I think that everyone needs to make a living somehow, and for them not to charge there would eventually be virus's everywhere. Advertising on the internet is just asking for trouble with all the viruses.

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  24. http://www.facebook.com/ is a website that has advertisements. There is quite a few ads on the homepage once you login. Yes some of these products I use. Twitter is a pointless website in my mind. I wouldnt pay for anything that has to do with twitter because I dont have any use for it. If it was something I use frequently I might consider paying for it but I have a twitter account just dont get on it and dont even remember the password and the username to get on, I made it one day checked it out got bored and stopped using it. Unless an advertiserment is something I use I dont pay any attention to it. Another example of subtle advertising would be cigarette ads.

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  25. The website i found interesting is http://www.msn.com/ because it is a reliable source for news, entertainment, and emails. There are more than a dozen ads of the home page, i have never noticed them before, and have never used any of them.

    I would not pay to use Twitter or any other kind service that charges its users to use its products. I do not think they should charge to use the device, they are already in huge competition with facebook, a free way to social network, and more people are use facebook. I have noticed the way people promote their products now, you cant go anywhere with out seeing some kind of advertisment. A good subtle advertisment that ive noticed is anything that says free, and what i mean by that is when they say, "If you buy this, you get this free."

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  26. http://www.volleyball.ca/
    On the homepage there are many advertisements for volleyball brands, such as Tachikara and Mizuno. Also there are advertisements for the Volleyball Canada's magazine.There is a stream of the top of about 5 ads. I hadn't noticed specifically before what the advertisements were for. I have used some of the products or brands advertised.

    I would not pay for this service as I am not a very big Twitter fan, I have a Twitter account, but rarely use it. I think Twitter could charge for this service as there are many people that are addicted to this social networking site. Having this service free of charge may influence people to use the site more or favour it over other sites. Things are being advertised in everything we do and see. Some may not notice at times, but when someone is drinking a type of soda in a movie, this is a form of advertising. People see that they enjoyed the drink or that its good enough to make a big screen debut and will want it more.

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  27. Www.yahoo.com/mail this one of the most used item on the web by me
    NL I wouldn't pay for this type of advertisements because the fact that being a business owner the world of mouth is better
    And no they should not because pale will look at the free things first.
    No
    And background advertising

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  28. http://www.nhl.com/

    (1) This website is obviously the online home for the National Hockey League. In the margins of the home page there are advertisements for a subscription to the NHL Network as well as NHL apparal. In addition, there are advertisements at the beginning of every video for shop.nhl.com. I have noticed these ads before and have also used them in buying team apparal and for watching games on the NHL Network.

    (2) I currently have a twitter account and use it almost every day. With that being said, if Twitter all of a sudden required a fee or charge to use the program, I think they would lose tens of thousands of users including myself. Yes this feature of free advertisement is very cheap and useful for companies trying to promote a product. Subtle advertising is everywhere from bathrooms, TV, radio, online, in school, and in restaurants. Advertising is everywhere in our daily life.

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  29. http://www.gongshowgear.com/

    This website is for hockey apparel. Made by hockey players, for hockey players. I find it pretty neat and I feel the products they sell are really nice. The only real ads I saw on the site were links to the gongshow twitter page and information like that. They have been good at keeping other ads off the site. I use some of the products they sell.

    If twitter started charging money that would be the end of D_WhiteDingman. Many of the users would leave right away. Subtle advertising may be in a television show, by drinking a certain drink they are advertising the product in a subtle way. I think twitter should charge for advertisement as it will end up making them lose tweeters.

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  30. 1.http://freechristmasgames.com/
    On Freechristmasgames.com there was only 2 adds that I saw. One was advertising games that you could buy and the other was for "Nicro Centre" The computer department store. I have never really noticed the adds there before because the last time I used this website was when I was quite young but I thought I'd visit it seeing as thought Christmas is right around the corner! yay! I don't use either of the product that were advertised on this page but I might buy some sick puzzles for my roomies as Christmas gifts!

    2. I have a twitter account but I don't think I would every pay for it or the tracking device they are going to be coming out with. I don't exactly think they need to charge for this device seeing as though there are doing just fine right now and are huge in the social media world without charging. Up until today I never really realized how much advertising there was around me but it is a little over the top!

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  31. http://www.msn.com/. This is MSN's homepage. There are roughly three product ads aside from the ones promoting TV shows. I generally only visit this website for the daily news so I don't notice the ads. I do not use any of the products being advertised.
    I think what Twitter is doing is actually pretty smart. I'm sure they're going to get people hooked on the "free" service now and once they're hooked, eventually they will charge for the service. Nothing is truly free. I would not pay for such a service. I think the whole idea of tracking how popular you and your tweets though is a bit ridiculous. How narcissistic can we be? In a way, this is like paying for friends. You're paying to see how many friends you have and how many re-tweet you.
    I don't really know how subtle this is, but I think it's funny how a few years ago "vintage" t-shirts were popular with brands (Coca-cola, Sugar Babies, MTN Dew etc). People were walking advertisements.
    -Hollie Riggins

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  32. katie king said..

    http://dell.msn.com/ There was a variety of ads on this website. I hardly ever go on MSN anymore simply because I do not have time.

    I think that most people who have Twitter now would pay for it later if they are hooked to it. I would probably pay for facebook if they made it a rule. I do not have twitter and never plan to. I think that twitter is just for people who are really bored and want to track how popular their tweets are.

    A subtle advertisment would be Walmart, Target, Jc Penny.

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  33. http://shop.pacsun.com/home.jsp
    I shop online at pacsun quite a bit and on the website they have a few advertisements. They advertise Facebook, Twitter, YouTube etc. by saying "get connected". They also in a way do advertise the brands of clothing that they sell by listing the brands and also have pictures of the shirts and other clothes on their home page.
    I would not personally pay for the new service Twitter will be offering. Mainly because it is not necessary. I think it would be a better business plan for them if they did charge people and companies to use their new services. I usually never really think about advertising anymore because it is just a normal thing now. The only time I really do think about it is when it is flashing on the side of the screen and I get annoyed of it.

    ReplyDelete
  34. http://www.yahoo.com/

    I use yahoo probably an average of four times a day. There are presently two adds on the webpage both for a new television series. I can't say that I've ever used a product that was advertised on yahoo but I can't say for sure that I haven't either.

    Honestly I don't understand the appeal of this twitter product. I don't have a twitter account because I believe it is very stupid but that's just my opinion. I would not pay for this feature and I think twitter probably has a smart marketing plan for the future except the fact that once people get something free, they think once they have to pay for it that its a rip-off.

    Yes, I do think of how advertising is part of the daily grind because it's utterly ridiculous the ammount of things we are told to buy, things we are told to believe, and people we are told to be.

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  35. I chose to take a look at CNN's homepage (http://www.cnn.com/) for this task. I enjoy reading the news from CNN because they usually have news from around the globe instead of worrying about celebrities like MSN and others. On their homepage, there were only four advertisements, which I was actually surprised at. Occasionally I will notice the top ad because it may be appear interesting, but I usually ignore the three ads placed across the bottom of the screen because I'm not there to shop. If I am shopping online though, I will usually note the ads on sites because they are usually pertinent to what I'm shopping for.

    As far as the twitter analytics go, I think it is a wonderful idea. If I were selling a product, I would love to know my key demographic without having to pour significant funds into hiring another company. On a personal level, there is no reason for me to pay for that information. I do not have a twitter, nor feel the need to keep others updated on my life. I think twitter is smart in using the "freemium" approach to their analytics for now because it will show people/businesses what they are potentially missing out on if they do not continue their subscription.
    I am continually impressed with the subtle advertisements we are bombarded with via the internet and tv. Most ads give us the impression we will be much more attractive, even irresistible, if we purchase their product. Usually though, the more entertaining commercials are less subtle and stand out. A less subtle advertising success would be Gears of War 3's motorcycle built of the Discovery channel that they may have paid $100k for, but they had months of advertising via each episode and commercials for the next episode. Gears of War also had Best Buy pushing commercials focused on their game because you could get added features by pre-ordering from Best Buy. This gives Best Buy guaranteed sales so they have less stock on their shelves risking the chance of not being sold creating a win-win situation for both parties.

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  36. I went onto FashionBombDaily.com and found 27 advertisements on the homepage. It's a fashion website, so it's advertising fashion magazines and clothing stores. Also shampoo. I noticed the shampoo advertisement once before because it's actually the background to the website, but I never really paid attention to the other ones. But I don't use any of the other things they're advertising.

    I would definitely not pay for Twitter. I barely use it, so why pay for something I don't use. Social networking isn't as fun as it used to be for me. Doesn't Facebook have a free tracking device? So what makes Twitter think they can charge for something like that. I'm majoring in Marketing, so I definitely have realized how much advertising is around us. Subtle advertising could be in a movie or tv show. One of the characters could be wearing a certain brand t-shirt or drinking a certain drink.

    ReplyDelete
  37. https://www.facebook.com/#!/ads/adboard/?type=normal
    There are a lot of different ads I've been noticed that there were a lot. Most of them pertain to me but not all.

    No i wouldn't because it doesn't interest me at all. I feel if they started charging people would just find a new site to go on in their spare time. I've never thought about it but it does show up everywhere. When you drive there are advertisments when you go on the internet, around school and even in the dorms. Subtle advertising could be a cartoon character on a kids show drinking/eating a certain product in order to get kids to want the product.

    ReplyDelete